Illustrated Icon System - Health App

Client: Voy

Art Direction: Jack Newman

Illustration: Adriana Danaila

Health is personal — and the visuals that represent it should feel that way too. For Voy, we developed an illustrated icon system that translates complex health concepts into warm, relatable moments: from DNA and brain activity to sleep cycles and metabolic balance.

Rooted in a hand-drawn aesthetic and a bold navy and orange palette, the system strikes a balance between playfulness and clinical credibility.

Each icon went through multiple rounds of sketching and iteration before landing on a visual language that feels both human and trustworthy.