Johnson & Johnson

SAPNA & HOLA Illustration Systems

Two illustration sets created for Johnson & Johnson's Diversity, Equity & Inclusion employee resource groups — SAPNA (South Asian) and HOLA (Hispanic & Latino).

Client: Johnson & Johnson Diversity

Art Direction: Haig Bedrossian

Illustration: Adriana Danaila

The brief called for translating each community's core values into a warm, human, and culturally resonant visual language — without religious iconography. The work draws instead from everyday rituals of sharing, gathering, and celebration common to both cultures.

Built within J&J's existing brand palette, cultural patterns and motifs are woven into clothing, architecture, and decorative elements — specific enough to honor each community, unified enough to work across corporate communications.